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5 August 2008


Firecomms appoints U.S. Opto Rep for Southern California, Arizona and Nevada

Firecomms Ltd of Cork, Ireland, which manufactures high-speed plastic optical fiber (POF) transceivers and visible vertical-cavity surface-emitting lasers (VCSELs), has signed a representative agreement with U.S. Opto Rep for business throughout Southern California, Arizona and Nevada. Based in Simi Valley, U.S. Opto Rep will market and sell Firecomms’ full range of POF transceiver products, which are being adopted by developers of equipment for the consumer electronics, industrial and automotive networks. 

“This agreement enables Firecomms to leverage U.S. Opto Rep’s expertise in the sizeable California high-tech market,” says Lawrence Thorne, VP of sales & marketing for the Americas. “With offices throughout California, U.S. Opto Rep is well-positioned to expand and support our customer base,” he adds.

"We are seeing tremendous growth in the commercial, military and medical OEM optoelectronics markets,” says U.S. Opto Rep’s president Dennis Mattock. “Our goal is to ‘design-in’ lower-cost POF media solutions and Firecomms components into high-speed, more demanding home and commercial networks,” he adds. “Firecomms components also provide the potential for weight reduction in commercial and military aircraft and aerospace communication applications.”

Firecomms is developing devices to drive POF, a low-cost optical alternative to copper cabling. Due to its ease of use, large core tolerances, and low costs, POF is growing significantly in a wide range of applications, the firm claims. Created for consumer, commercial, industrial, and automotive applications in which plastic fiber can be used more easily and at lower cost than copper or glass fiber, POF is now used in millions of small-area networks, such as those in use in many car models, and is rapidly gaining ground in home network and point-to-point interconnection. The POF market is estimated to be worth over $1bn per year by the end of 2008.

See related item:

Firecomms and ISMS ally to deploy POF networks in local municipalities

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