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19 December 2008


Osram forms LED lighting JV with Traxon

Lighting manufacturer Osram of Munich, Germany is strengthening its portfolio in professional LED lighting by setting up a joint venture (as majority shareholder) with Traxon Technologies Ltd of Hong Kong, which employs about 135 staff, operates globally, and reported sales of about €17m in fiscal 2008.

The joint venture will bring together the combined expertise of Osram and both Traxon Technologies companies Traxon (which focuses on LED systems and solutions, and has contacts in project business worldwide with architects and lighting designers) and e:cueLighting Controls (which provides light management and control software) to offer integrated LED projects, systems and solutions for fast-growing markets such as architectural, hospitality and shop lighting.

Operating under the new name Traxon Technologies – An Osram Company, the JV will continue to operate from the head office in Hong Kong while Traxon's R&D activities will remain in Paderborn, Germany and Hong Kong. “We will continue to build on our partnerships around the world,” says Traxon’s CEO Nicolai Wiest. The global market volume for professional LED systems and solutions is about €700m and, with forecast annual growth of around 20-30%, is a major growth driver in the lighting industry.

“This new joint venture will make Osram one of the leading providers of LED lighting solutions,” reckons Osram CEO Martin Goetzeler. “The benefits of this partnership are very clear: we intend to create an integrated offering across the entire LED spectrum which will be marketed through the joint worldwide partner and sales network... The joint venture will also act as a powerful driving force for the continuing innovative development of Osram’s components business,” he adds.

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