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17 September 2008


Cree expands distribution network with Digi-Key and Premier Farnell

Cree Inc of Durham, NC, USA has signed electronic components distributor Digi-Key Corporation of Thief River Falls, MINN, USA to distribute its high-performance LEDs. In 2007, Cree signed Digi-Key to distribute its energy-saving power components.

“The addition of Digi-Key widens Cree's ability to reach growth markets for our LEDs," said Mark Despotes, Cree vice president of global channels. "Digi-Key has the expertise and the commitment to help accelerate the adoption of LEDs - including the fast-growing lighting-class and high-brightness markets.”

Digi-Key president and COO Mark Larson said: “We’re seeing increasing market demand for high-quality LEDs, and the Cree LED products are a key addition to our portfolio.”

The global agreement covers the Cree LED portfolio, including the XLamp LEDs and the broad high-brightness portfolio, which includes round, oval, SMD and P4 LEDs. Cree LEDs are available through Digi-Key’s website and will be added to future print catalogs.

Cree has also signed a global distribution agreement with Premier Farnell plc of London, UK. Premier Farnell will distribute the full standard portfolio of Cree LEDs, including the latest technology solutions in the high-brightness and lighting-class XLamp families. These products will be distributed throughout Premier Farnell’s global network of companies.

“Premier Farnell has an extensive global customer base, reaching those who are both designing and already using high-brightness LEDs, along with a reputation for excellent customer service,” said Cree's Despotes. “Distributing our products through Premier Farnell is targeted to add tremendous value to our global network of customers to service the fast-growing LED markets.”

Marianne Culver, head of global supplier management at Premier Farnell, said: “The addition of Cree’s high-performance LEDs will significantly enhance our technology line card, and we are very excited about partnering with this forward-thinking manufacturer to provide new, innovative solutions for our customers, in the high-growth LED lighting market.”

See related item:

Cree grows 25% to record $493m revenue for fiscal 2008

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