26 May 2010


Avnet Electronics Marketing Asia to distribute Luminus’ LEDs

Luminus Devices Inc of Billerica, MA, USA, which designs and makes high-output solid-state light sources for illumination applications, has agreed a partnership for Avnet Electronics Marketing Asia of Beijing, China (part of Phoenix-based global technology distributor Avnet Inc) to distribute its PhlatLight (Photonic Lattice) LEDs to customers in Asia. Avnet already represents Luminus in the Americas, while subsidiary EBV Elektronik distributes its products throughout Europe, the Middle East and Africa.

Avnet Electronics Marketing Asia will provide comprehensive distribution services, design-chain services and supply-chain optimization solutions to help Luminus' customers accelerate product development for general illumination and specialty lighting applications.

“The demand for our PhlatLight LEDs in Asia is growing exponentially,” says Luminus’ CEO Keith T.S. Ward. “Avnet Electronics Marketing Asia’s reach and reputation in that part of the world as a specialist in distributing electronic components are exceptional,” he adds.

“LED lighting products - especially high-brightness LEDs - cover electronics, thermal and optical technologies. This broad expertise requirement can be a barrier to entry,” says Andy Wong, senior director, Avnet Design Service/Segment Marketing, Avnet Electronics Marketing Asia. “That's where our design unit, Avnet Design Services comes in, offering manufacturers technical support and solutions that lower the barrier and speed time-to-market,” he adds. “Our in-depth engineering expertise and broad customer footprint will prove an ideal match with Luminus Devices.”

Search: Luminus Devices Avnet Electronics PhlatLight LEDs