26 May 2010


Excelpoint to represent LED maker Seoul Semiconductor in Asia

South Korean LED maker Seoul Semiconductor has signed a sales agreement with Singapore-based Excelpoint Technology Ltd, a total-solutions provider of components, engineering designs and supply chain services to electronics manufacturers. Excelpoint will represent Seoul Semiconductor’s products, including its ultra-small high-efficiency LED products and Acriche (the first AC-driven LED).

With subsidiaries in 20 countries including Malaysia, Thailand, Vietnam, China, Korea, the Philippines and Austria, Excelpoint has been given the right to represent Seoul Semiconductor in Asian countries including China and India, and is expected to be a major factor in Seoul Semiconductor increasing its presence in the Asian market.

“The ecosystem based on LED lighting was one of the major considerations that led to confidence in the agreement with Excelpoint,” says Seoul Semiconductor’s VP of sales & marketing Yi Sang Min, who is “impressed by the competitive advantage, strong business foundation, specialist lighting design and environmentally friendly systems of Excelpoint”.

Excelpoint’s chairman & group CEO Albert Phuay believes that Seoul Semiconductor’s technical capabilities and strong market position as well as its array of products including the Acriche AC LED work well with Excelpoint’s blueprint for the solid-state lighting business.

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