13 September 2010


Superphone shipments to grow from 15 million to 100 million by 2015

While handset sales are forecasted to grow to 1.3 billion units in 2010, and smartphones should grow at 20% annually over the next six years, the new sub-category of superphones will emerge as a high-growth market, with shipments growing 550% from 15 million units to 100 million by 2015 according to a new report from market research firm Strategy Analytics.

“We define a superphone as a high-end smartphone with a supersized display above 4 inches and a superfast processor greater than 1GHz,” says analyst Alex Spektor. “Major brands, such as Samsung, HTC, Android, Nvidia and Texas Instruments, are driving the high-growth superphone category in developed markets,” he adds.

“Superphones are at the forefront of computerizing the handset market,” comments Strategy Analytics’ director Neil Mawston. “Superphone models, such as the Samsung Galaxy S and HTC Evo 4G, are driving more PC-like features into the hands of mobile consumers,” he adds. “Operators can launch advanced Internet services with superphones to lift their data revenues, while component makers can design cutting-edge products with higher profit margins such as dual-core application processors or 512MB RAM memory.”

See related items:

Smartphone shipments jump 43% year-on-year to 59.5 million in Q2

Search: Handset shipments


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