20 April 2011

Handset sales up 20.8% year-on-year to 382.9m in Q1

The global handset device market will grow by 20.8% year-on-year to 382.9 million units in first-quarter 2011 (a growth rate not seen in five years), according to the ‘Q2/2011 Global Handset Vendor Sales, Market Share, and Forecast’ database of IE Market Research Corp (IEMR). “Our handset sales data, based on extensive consumer and operator surveys and selected point of sale data, shows a broad-based recovery in the global handset devices space,” says Nizar Assanie, VP (Research) at IEMR.

“The winds of change are sweeping the global mobile handset industry,” he adds. For Q1/2011, the top-3 global vendors (Nokia, Samsung and LG) will likely announce losses in their market share positions across many key regions and countries. “In Western Europe, for example, data is showing Nokia’s market share declining by 595 basis points (year-on-year) in Q1/2011, which is a significant drop for what was once a ubiquitous handset brand in this region,” says Assanie.

IEMR’s sales data also shows that players such as Apple, Research in Motion and ZTE are gaining traction for their devices globally, with 69.5%, 39.2% and 128.8% growth in shipments from these three vendors, respectively.

For full-year 2011, IEMR anticipates total global handset shipments to rise to 1.662bn (up from its forecast made last October of just 1.43bn).

See related items:

Mobile phone market grows 17.9% year-on-year in Q4

Handset shipments reach 400 million in Q4/2010

Handset shipments reach 327m in Q3

Tags: Mobile handset shipments

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