18 May 2011

Semiconductor Today appoints Associate VP of Business Development, Asia

Oxford, UK, 18 May 2011: Juno Publishing and Media Solutions Ltd, publisher of Semiconductor Today magazine, is pleased to announce the appointment of Mr. John J. Cerilli to the newly created role of Associate VP of Business Development, Asia.  Reporting directly to Co-CEO Darren Cummings, John's responsibilities include advertisement sales to firms located in Asia, as well as the development of new revenue streams worldwide.

With over thirty years experience in the semiconductor sector, John’s wealth of sales and marketing knowledge and his industry connections are an invaluable resource. Most recently, he spent five years with compound semiconductor substrates supplier AXT Inc of Fremont, CA, USA, where he had dual executive leadership responsibility as both Vice President of Global Sales and Marketing for the California Customer Service team and sales representatives in 10 global regions with a main focus on NE Asia (including a plant with over 1000 employees in Beijing, China). At AXT, John helped boost sales from $25M per year to over $27M per quarter (>$100M per year) in just five years through a multi-faceted campaign.

Picture: John J. Cerilli joins Semiconductor Today as Associate VP of Business Development, Asia. 

Prior to AXT Inc, John was Director of Sales and Marketing with MOCVD deposition equipment manufacturer Aixtron SE, based in Germany, where he was instrumental in introducing the firm’s Tricent system.  Earlier in his career, John held a variety of senior executive roles, including Executive Vice President of Sales and Marketing with semiconductor market research and consulting research firm Semico Research Corp; Vice President and General Manager, Silicon Wafer Group with silicon wafer polishing and lapping equipment  maker Speedfam-IPEC Inc; and Vice President of Sales and Marketing with semiconductor market research firm Cahners-InStat.

“We began our search for an additional business development professional over a year ago, with the key requirement of appointing someone well-known and well-connected within the highly specialized compound semiconductor industry.  When John became available earlier this year, we knew immediately that his combination of knowledge and experience was what we had been looking for,” says Darren Cummings, Co-CEO of Semiconductor Today, Juno Publishing and Media Solutions Ltd. “We’ve known John for many years, both under AXT Inc and Aixtron SE, and have always been impressed with his enthusiasm for building business. His appointment forms part of our investment strategy for Semiconductor Today, which last year saw the introduction of a phase-two development of our digital magazine format, and a complete revision of our website.”

John J. Cerilli, VP of Business Development, Asia, added: “I am very excited and proud to now be a part of the Semiconductor Today team and I look forward to using my global relationships to help develop new revenue streams for the magazine."

Picture: John J. Cerilli (center) joins Semiconductor Today's Editor and Co-CEO Mark Telford (left) and Co-CEO and Executive Chairman Darren Cummings (right) to set up the magazine's trade stand at CS MANTECH in Indian Wells, Palm Springs, CA.

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