30 March 2012

Shipments of smartphones to eclipse all other handsets combined by 2016

Global handset shipments will grow 29% from 1.7 billion in 2012 to 2.2 billion in 2016, driven by the smartphone segment, which is forecast to become larger than the ultra-low cost, low-cost, and feature phone segments combined by 2016, according to the report ‘Mobile Device Shipment Market Data’ from ABI Research. Total shipments of non-smartphones are forecast to grow from 1.08 billion in 2012 to just 1.09 billion in 2016, while smartphone shipments will grow from 643 million to 1.1 billion.

OEMs that have had historic success addressing the low-cost handset segments will be under tremendous pressure to shift their portfolio to smartphones, says ABI. Considering that they currently serve consumers with low disposable incomes, these OEMs will need to deliver smartphones that are price competitive to low-cost handsets. “This emerging scenario could become a very dangerous situation for Nokia’s handset business as the smartphone and feature-phone segments will not be able to support each other in trying times,” says Kevin Burden, VP & practice director, mobile devices.

Low-cost OEMs that are shifting to smartphones, such as Huawei and ZTE, will be a key driving factor for the growth and innovation in the sub-$150 smartphone segment, reckons ABI. Low-cost smartphones are forecast to grow from 45 million shipments in 2012 to 170 million in 2016. “The writing is on the wall: either you have a successful smartphone strategy or you will have to steal market share to grow,” says Michael Morgan, senior analyst, mobile devices.

See related items:

Year-on-year handset shipment growth of 11% in Q4 takes 2011 to 1.55 billion units

Tags: Mobile handset shipments

Visit: www.abiresearch.com

See Latest IssueRSS Feed


This site uses some harmless cookies in order to function click here to view our Cookie and Privacy Policy