24 October 2012

RFMD appoints chief marketing officer

RF Micro Devices Inc (RFMD) of Greensboro, NC, USA, a manufacturer of high-performance radio frequency components and compound semiconductor technologies, has appointed Alan Hallberg as corporate vice president and chief marketing officer (CMO). As CMO, Hallberg will oversee RFMD's global marketing activities and will be based at the firm’s Silicon Valley, CA, location. He will report to RFMD's president and CEO Bob Bruggeworth.

Previously, Hallberg has worked in a marketing and branding capacity at technology firms such as Cisco and Apple. Most recently, he served as vice president, global brand communications at Lenovo, where he led a two-year global re-branding and marketing effort.

"We are pleased to welcome Alan to RFMD as chief marketing officer. His extensive industry experience is well suited to growing RFMD's global marketing activities and communicating our product and technology leadership to current and new audiences," said Bruggeworth.

Hallberg added, "I am thrilled to join a world-class innovator in the rapidly growing market for mobile Internet and always-on broadband connectivity. RFMD is leading the way with breakthrough products and technologies that enable true innovation at the enterprise and consumer device level, and I'm excited to lead their global marketing team to help drive growth."

Hallberg graduated from Pomona College and holds a law degree from the University of Virginia.

Tags: RFMD

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