EPC expands Asia Pacific sales and FAE team

To support its accelerating sales growth in Asia, Efficient Power Conversion Corp (EPC) of El Segundo, CA, USA – which makes enhancement-mode gallium nitride on silicon (eGaN) power field-effect transistors (FETs) for power management applications – has expanded the sales and field application engineering (FAE) team in Asia Pacific to support its expanding customer base for DC-DC, light detection and ranging (LiDAR) and wireless power applications, maximize new business acquisition and capture new market opportunities.

VP of sales (Asia Pacific) Darren Shang has over 20 years of experience in multi-national power semiconductor companies, including extensive sales and business development experience. His primary responsibilities at EPC are creating and implementing sales strategies to achieve sales objectives in Asia Pacific.

Shang joined from Taiwan power semiconductor distributors including Pantek Technology Corp (Alltek Group). Previously, he had regional roles in Boston Power, Avago (now Broadcom) and Infineon. In representing EPC, on 30 October Shang supported ITRI’s Wireless Power Workshop at Taiwan University in Taipei, at which commercial and academic experts shared practical examples and experiences. EPC demonstrated an eGaN-based large-surface-area wireless power application on site which attracted engineering participants who are actively contributing to the latest development of wireless power applications.

At the Open Data Center Summit on 16 November in Beijing, China (which featured presentations by Tencent, Alibaba and Baidu), EPC’s China sales director Chris Cheung, together with senior FAE manager (China) Henry Qiu, explored the opportunities of working with data-center partners using eGaN technology (which EPC claims is the choice of technology for the latest designs at 48V input).

Cheung has over 10 years of sales experience at International Rectifier (now Infineon). Prior to joining EPC, he worked for a combined nine years for GTC Technology Ltd (managing eGaN product sales opportunities) and ENW Electronics Ltd.

With more than six years of experience in DC-DC power supply design, Qiu has been working with customers in creating design solutions using eGaN devices to optimize circuit performance well beyond silicon FET-based solutions. During his three years at Huawei Technologies Co Ltd in Shenzhen, China, he managed power module projects, adopted eGaN FETs in power supply applications, and is familiar with leveraging the advantages of eGaN technology in customer solutions by incorporating eGaN benefits into DC-DC, wireless power and light detection and ranging (LiDAR) designs.

Shoichi Yasuda joined EPC in October as VP of sales for Japan and Korea. In the past decades, he worked for a range of semiconductor companies, holiding positions as a field application engineer (FAE) as well as sales management. Before joining EPC, he worked for Mitsuiwa Corp, where he acquired in-depth knowledge of eGaN products. Yasuda is speaking for EPC at the Techno Frontier 2019 exhibition and conference, to be held at Makuhari, Tokyo on 19 April 2019, where EPC partner & co-founder Robert Beach will be sharing the latest technological developments in gallium nitride.

“Our new sales and FAE members have all come from power electronics companies with solid sales, customer and distribution management experiences in multi-national organizations including strong experiences in ramping power technology sales,” says Nick Cataldo, global VP of sales & marketing. “Each member has a proven track record of supporting customers through combined sales and FAE efforts in shortening customers’ product design cycles and time to market,” he adds. “Our new Asian team members, together with our regional distribution channels and sales representatives, provide the technical and business support for our customers in 21 regions throughout Asia Pacific”.

Tags: EPC E-mode GaN FETs GaN-on-Si

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