Rutronik and Osram expand distribution agreement to North America

Rutronik Inc (Europe’s third largest electronic components distributor and the world’s 11th largest, with annual sales of $1bn) has expanded its franchise agreement in North America with Osram Opto Semiconductors GmbH of Regensburg, Germany. Osram inventory is in stock in Rutronik’s Texas warehouse, and also available via the e-commerce platform Rutronik24.

Osram provides LEDs in low-power, mid-power, high-power and ultra-high-power classes for general illumination, automotive, consumer, and industrial applications, as well as infrared emitters, lasers and optical sensors. Key markets include automotive, smartphones, general lighting, horticultural lighting, industrial, and projection.

The addition of the North American region marks the completion of a global franchise agreement between the two companies. Rutronik already serves as one of the most important distributors for Osram Opto Semiconductors in the Europe, Middle East & Africa (EMEA) market. Rutronik was also franchised for Osram in the Asian market in 2017.
“With Osram’s extensive product line aligned with our field application engineers and field sales specialists, we look forward to serving our growing customer base in North America,” says Sean Sisson, Rutronik’s VP for North America.

“Osram is well established in the region, and Rutronik is already a leading distributor of our LED products in Europe and China,” comments Geoff Brown, VP of sales, North America, at Osram Opto Semiconductors. “Combining this regional and product expertise will enable us to quickly impact the North American market,” he reckons.

Tags: Osram

Visit: www.rutronik.com

Visit: www.osram-os.com