MRSI appoints China country sales director

Mycronic Group’s MRSI Systems of North Billerica, MA, USA (which makes fully automated, high-precision eutectic and epoxy die bonding systems) has appointed Hendry He as its new China country sales director, based in Shanghai and working alongside the existing sales team and representatives in the region. The firm reckons that his substantial technical experience selling semiconductor equipment along with his network in the Chinese market will further enhance its responsiveness to customers’ needs.

Hendry spent the past 18 years working in the microelectronics/optoelectronics industry including advanced photonics, holding senior positions in sales management, technical service and process engineering at First Technology (a subsidiary of Sojitz Group), Plasmatreat Trading Shanghai Co Ltd, ASM Pacific (Shanghai), and Vishay Passive Components Shanghai Co Ltd.

“He has a deep understanding of automation and broad exposure to multiple market applications,” comments Daniel Crowley, VP of sales.

With the support of its Swedish parent company Mycronic, MRSI is expanding globally in the die bonding market. Hendry is joining the team at a busy time as MRSI’s growth continues. “Joining a market leader that continues to adapt to the changing needs of its customers through significant new product launches is a great opportunity,” he comments.

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Tags: Die Bonder

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