9 May 2011

LEDs in signage/professional displays rises 17% to $1.52bn in 2010

Global consumption of packaged LEDs used in signage & professional displays rose 17% from $1.3bn in 2009 to $1.52bn in 2010 and will grow to $2.781bn in 2016, according to a new report by market research firm ElectroniCast Consultants.

“This application category includes covers LEDs that are used in stationary and vehicle-based signs and displays,” says Stephen Montgomery, president- International Business & director of the LED market research group at ElectroniCast. “LEDs are used in building facades, large outdoor video screens, digital billboards, sport/stadium displays, small indoor retail displays, food displays (restaurants/supermarkets), signs on taxis and destination signs on mass-transit vehicles, channel-lettering/light-boxes, and LED/LCD TV screens (used exclusively for professional purposes),” he adds.

Graphic: Consumption of LEDs in signage & professional displays, 2010–2016 ($bn).

The consumption value will increase, with rising quantity growth largely offset by declining average prices (ASPs).

The market share leader in terms of volume (the quantity/number of LEDs) is the standard-type LED, with more than 90% in 2010. However, since there is a huge difference in ASPs between standard LEDs and high-brightness (HB) LEDs, HB-LEDs hold the lead in terms of consumption value, with a market share of nearly 65% in 2010.

The high-brightness category also includes ultra-high-brightness (UHB) light-emitting diodes (with a lumen/Watt rating of over 70lm/W). The ASP for both conventional (standard) and HB-LEDs will decrease annually. However, UHB-LED prices have a substantial premium over the HB-LEDs, and although there is currently relatively small use of UHB-LEDs in this application, as the use of UHB-LEDs increases, the overall effect shows the HB-LED category with just a slight annual decrease in terms of ASPs (2010–2016).

The America region (South, Central and North America) led in consumption in 2010. However, the Asia Pacific region (APAC) is expanding at a faster pace (by a factor of 3x) in its use of LEDs in this application. According to ElectroniCast, the APAC region will grab the market share lead mid-way through the 2010–2016 forecast period. The Europe, Middle East and African region (EMEA) represented a 24% share of global consumption value in 2010 and is also forecast to grow more rapidly than the Americas.

See related items:

Packaged HB-LED consumption to rise from $10bn to $46bn in 2020

Tags: LEDs Signage

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