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31 July 2007


Anadigics expands wireless and broadband US sales force

RFIC maker Anadigics Inc of Warren, NJ, USA is expanding its US-based sales force with the addition of Duane Koonce (western regional sales manager for wireless products), David Bennett (Americas and European broadband sales director for WLAN & WiMAX Products) and Stephen Simon (broadband key customer sales director). As Anadigics continues to expand the customer base for its line of broadband and wireless products, they will aid the firm’s growth by strategically creating new sale efforts.  

Koonce will be responsible for strengthening strategic relationships with key Anadigics accounts, as well as developing new opportunities within the wireless communications market. He has a BS in Electrical Engineering from the University of Michigan, and over 25 years of multi-industry experience in semiconductor components and systems, along with expertise in developing and managing strategic partnerships in both broadband and wireless business segments.

“Duane is a respected professional in the RF semiconductor industry and will be a strong addition to our wireless sales team”, says Carl Lump, senior director of Wireless Sales. “His customer relationships, sound technical background and extensive experience in RF semiconductor products will enable Anadigics to continue on its excellent sales growth vector and increase our penetration in 2.5G, 3G and 4G wireless systems.”

Bennett’s role includes regional responsibility for business development and sales initiatives for the broadband product line in both the America s and Europe. He has a BS in Industrial Engineering from the University of Rhode Island, and over 12 years of experience in the semiconductor industry, including developing and implementing sales strategies with key accounts, securing design wins through all aspects of company strategy, and motivating internal teams.

Simon will focus on advancing key customer relationship s for broadband products. He has a BS in Electrical Engineering from the University of Kentucky as well as an MBA from Duke University, and 15 years of sales and marketing experience in the semiconductor marketplace, including reorganizing inside and outside sales teams, and developing key relationships with technology partners and customers.

*Anadigics PA behind Samsung’s Ultra Edition II SGH-U700 3G handset

Anadigics is shipping production volumes of its dual-band AWT6279R WCDMA power amplifier (PA) module for use in Samsung’s new SGH-U700 smart phone, available from Vodafone.

A tri-band WEDGE phone with HSDPA 3G WCDMA capabilities, SGH-U700 offers HSDPA download speeds of up to 3.6Mbps. It includes an HTML-enabled web browser, a built-in email client, text and MMS messaging, playback compatibility, a personal organizer, a 3.2 megapixel autofocus camera, and a picture editor.

“This 3G cell phone is so advanced it’s practically a mobile office, and we are extremely pleased that Samsung, a top-tier manufacturer, has chosen the AWT6279R as its WCDMA power amplifier,” said Bami Bastani, president & CEO of Anadigics. “Our PA is a third-generation HELP3TM WCDMA product with industry-leading performance that makes it ideal for handsets that are ultra-slim and stylish, yet boast all the features users want.”

The AWT6279R PA module uses Anadigics’ third-generation High-Efficiency-at-Low-Power (HELP3) technology, which says the company reduces WCDMA average power consumption by 75%.

Based on Anadigics’ InGaP-Plus HBT patented technology, the AWT6279R dual-band CDMA PA delivers up to 42% efficiency at +28.5 dBm, and has a quiescent current of 8 mA. Its internal voltage regulator eliminates the need for an external reference voltage.

See related items:

Anadigics reports ninth quarter of growth, up 8.7%, driven by 3G

Anadigics breaks ground for 6” GaAs fab in China

Anadigics continues 40% year-on-year growth and cuts losses after shedding fiber-optic subsidiary

Anadigics to build 6-inch GaAs fab in China