News: Markets
21 April 2021
Apple mini-LED iPad Pro shipments to reach 5 million in 2021
During its Spring Loaded event, Apple announced the upcoming release of its latest 12.9-inch iPad Pro models featuring mini-LED display technology. According to TrendForce’s latest investigations, demand for the 12.9-inch iPad Pro has already been relatively high in niche markets. So, given the thorough improvement in product specifications as well as the very slight price hike of merely $100 over the previous generation, TrendForce is not only revising up its shipment forecast for the 2021 version of the 12-inch iPad Pro from 4 million units to 5 million units this year but also expects this product to account for a 3.1% share of the global tablet market, compared with the previous forecast of 2.5%.
Analyst Max Chen highlights three key areas of observation with respect to Apple’s latest flagship tablet: technology cost, retail price, and product spec.
First, in terms of technology cost, the mini-LED backlight used in the new 12.9-inch iPad Pro costs about $85 more than the traditional edge-lit LED backlight used in the previous generation.
Second, in terms of retail price, the entry-level 128GB model of the 12.9-inch mini-LED iPad Pro retails for $1099, which is only $100 higher than the equivalent model of the previous generation. As such, the price hike in the latest model is, for the most part, a result of the increased cost of mini-LED backlights, rather than wholly being an attempt at driving up profit margins. The modest price hike is therefore an indication of Apple’s desire to become the gold standard in the tablet market by adopting mini-LED backlight technology.
Finally, in terms of product spec, the latest 12.9-inch mini-LED iPad Pro is equipped with Apple’s high-end Liquid Retina XDR technology, which gives the tablet a maximum full-screen brightness of 1000 nits, peak brightness of 1600 nits, and contrast ratio of 1,000,000:1, with the peak brightness and contrast ratio both being firsts in the tablet industry. Furthermore, the latest tablet is equipped with 10,384 mini-LED chips, divided into 2596 dimming zones, giving it additional high contrast and high color saturation performance that is superior to the 31.5-inch iMac, which features 512 backlight dimming zones and is the first product to feature Apples’ XDR display technology.
Regarding Apple’s plans for second-half 2021, the 14-inch and 16-inch MacBook models will likewise feature mini-LED backlight technology, which will become the hardware benchmark for high-end tablets and notebook computers.
The release of Apple’s mini-LED-equipped tablets is expected to galvanize growth against market headwinds for upstream and downstream companies in the mini-LED supply chain, including mini-LED chip suppliers (e.g. Ennostar), testing and sorting service suppliers (e.g. FitTech, Saultech, and YTEC), SMT suppliers (e.g. TSMT and Yenrich), backplane PCB suppliers (e.g. Zhen Ding Tech and Tripod Technology), driver IC suppliers (e.g. Parade, Novatek, and Macroblock), and light source module suppliers (e.g. Radiant/ROE and GIS), concludes TrendForce.
