News: Optoelectronics
9 September 2022
II-VI changes name to Coherent Corp and launches new brand identity
Engineered materials and optoelectronic component maker II-VI Inc of Saxonburg, PA, USA has announced the change of its corporate name to Coherent Corp as well as a new brand identity, after completing its acquisition on 1 July of Coherent Inc of Santa Clara, CA (which provides lasers and laser-based technology for scientific, commercial and industrial applications).
“We chose the name Coherent because it has the universal meaning of ‘bringing things together’, and an appeal that we believe will expand our brand recognition and ultimately lead to value creation,” says Dr Vincent D. Mattera Jr, chair & CEO of Coherent Corp. “The broader meaning of the word coherent represents our diversity in thinking distilled into our clarity of purpose, our unity in action, and our broader sense of engagement by connection to our mission, vision, and values.”
The new brand identity includes a new corporate logo that represents the atom, which is “foundational to what makes our products possible”. The new name and brand identity reflect the combined company’s strong heritage and long history while signaling a broadened scope and vision for the future, the firm adds. The organization will maintain II-VI’s founding date of 1971 and its founding place and corporate headquarters as Saxonburg, Pennsylvania.
While the new corporate name and logo take effect immediately, the pre-merger companies’ existing websites, social media platforms, and most product branding will continue for the near term as the transition to the new brand identity is executed over the coming months.
