News: LEDs
11 February 2025
VueReal adds chief commercial officer
Micro-LED technology firm VueReal Inc of Waterloo, ON, Canada has appointed Robert Selley to the newly created role of chief commercial officer (CCO), overseeing all global sales and business development activities and helping to drive expansion across key industry sectors including lighting, consumer electronics, automotive, AR/VR, and health.
Selley has over 25 years of experience in the semiconductor industry, including driving commercial strategies and fostering innovation. He has held executive leadership positions at global semiconductor companies including Nova Semiconductor, FormFactor, Cascade Microtech, and MKS (Electro Scientific Industries). He has a track record of building high-performing teams, implementing effective processes, and nurturing key customer relationships, resulting in significant revenue and margin growth. VueReal says that Selley is known for his strategic vision and commitment to a customer-first approach, driving customer satisfaction and loyalty.
Picture: Robert Selley, VueReal’s new chief commercial officer.
Selley will lead the sales, marketing and product teams, spearheading growth initiatives, strengthening customer engagement, and expanding market presence. His addition to the leadership team follows VueReal’s $40.5m Series C funding round in late January, led by Export Development Canada (EDC), aimed at scaling production and expanding its global ecosystem.
This appointment also follows a series of strategic senior hires at VueReal, including the appointments of a VP of semiconductor engineering, a VP of engineering, and a VP of operations. The firm is positioning itself for accelerated growth in the micro-LED display and micro-semiconductor markets.
“His extensive experience and proven leadership in the semiconductor industry align perfectly with our mission to deliver cutting-edge solutions and exceptional service to our clients,” comments CEO Reza Chaji.
“With a strong team, groundbreaking innovations, and a clear vision for the future, we have a tremendous opportunity to transform industries and deliver real value to our customers,” believes Selley.
“Robert’s deep expertise in the semiconductor industry and proven ability to drive commercial growth make him an invaluable addition to VueReal,” comments chairman Tim Baxter, former president & CEO of Samsung Electronics NA. “As we scale our MicroSolid Printing platform and expand our global supply chain, his leadership will be instrumental in accelerating adoption and delivering transformative solutions to our customers.”
Selley earned his bachelor of arts degree in International Business with a focus on Japanese studies from California State University Fullerton and an MBA from California State University San Marcos.
VueReal raises US$40.5m in Series C funding round
VueReal appoints VP of semiconductor engineering
VueReal appoints Jason K. Ruppert as VP of operations
VueReal appoints Shawn Mills as VP of engineering
