News: Optoelectronics
7 March 2025
NUBURU partners with COEPTIS NexGenAI Affiliates Network
NUBURU Inc of Centennial, CO, USA — which was founded in 2015 and develops and manufactures high-power industrial blue lasers — has announced a strategic partnership with artificial intelligence and robotics solutions provider COEPTIS Inc’s NexGenAI Affiliates Network (an AI-powered affiliate marketing platform designed to streamline marketing efforts through automation and advanced analytics). The collaboration is a pivotal component of NUBURU’s transformation plan, spearheaded by executive chairman Alessandro Zamboni, which aims to enhance operational efficiency and revamp the company’s business model.
By leveraging the existing know-how regarding blue-laser technology and additional expertise to be brought by the new management team, the transformation plan is specifically designed to leverage strategic acquisitions and commercial alliances that are synergistic in nature. Each acquisition will share a common denominator, enabling cross-selling and up-selling opportunities while fostering synergies through shared technologies facilitated by NUBURU’s anticipated role as a tech and business growth enabler of its subsidiaries and the other strategic ventures and investments.
As part of this initiative, NUBURU intends to partner with and acquire services from leading providers of agentic AI and robotic process automation. The partnership with NextGen exemplifies this strategy, enabling NUBURU to revolutionize its planned marketing and B2B sales processes, particularly within the defense and security sector, where the firm expects significant opportunities for growth leveraging its laser-technology expertise and experience and recently announced investments.
“By integrating cutting-edge AI-driven capabilities and robotic process automation into our future redesigned marketing & sales processes, we are not only streamlining our business but also creating a foundation for an innovative business model,” says Zamboni. “This strategic collaboration aligns perfectly with our vision of establishing synergies across our acquisitions and enhancing our market presence in the defense and security sectors, where our laser-technology expertise can play an important role.”
NextGen’s platform utilizes AI algorithms and data analytics to optimize marketing strategies, enhance customer engagement, and implement operational efficiencies. NUBURU says that the collaboration marks an essential milestone in its broader goal of fostering an ecosystem where technology serves as a catalyst for growth and innovation.
“Incorporating NextGen's transformative technologies will allow us to elevate our future marketing strategies as we implement our transformation plan,” continues Zamboni. “By positioning NUBURU as a blitz-scaling enabler of its anticipated business lines, by leveraging the adoption of exponential technologies, we can significantly enhance our value proposition to future end-clients and stakeholders alike.”
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