News: LEDs
3 November 2025
Micro-LED firm VueReal expanding presence in China market
Micro-LED technology firm VueReal Inc of Waterloo, ON, Canada is expanding its presence in China after appointing international business development consultancy Intralink.
Intralink, which operates in 27 locations worldwide, specializes in helping companies secure customers, partners and investors in overseas markets. It is said to have deep expertise in China and a strong track record of supporting advanced tech companies in the automotive and consumer electronics sectors.
VueReal’s MicroSolid Printing platform enables micro-LEDs to be transferred and integrated directly onto a wide range of substrates — including glass, flexible films and silicon — more quickly, accurately and reliably than conventional methods. The result is said to be brighter, more energy-efficient and highly versatile displays.
VueReal recently secured more than CDN$58m (US$40m) in new funding to accelerate product commercialization and scale its global partnerships. Its technology serves a wide range of sectors including automotive — where it powers dashboards, HUDs and signal/brake lighting — as well as consumer electronics, AR/VR/MR and smart wearables.
Following its appointment, Intralink’s team in Shanghai will now launch a targeted business development program, engaging leading display makers — including original design manufacturers (ODMs) and electronic manufacturing services (EMS) providers — as well as major automotive OEMs and tier-one suppliers. A key focus will be driving the adoption of VueReal’s reference design kits (RDKs) to accelerate prototype development and derisk product programs.
“China is one of the most exciting markets for advanced display technologies,” says VueReal’s chief commercial officer Rob Selley. “We see tremendous opportunities to build new relationships and accelerate micro-LED adoption — and Intralink’s experience, network and on-the-ground support will be critical in scaling our presence,” he adds.
“Our Shanghai team is looking forward to helping VueReal introduce its breakthrough technology and forge the strategic partnerships it needs to bring the next generation of micro-LED displays to the Chinese market,” says Intralink’s business development manager Siavash Kianpour.
VueReal partners with distributor ACA TMetrix
