News: Microelectronics
30 April 2026
Wolfspeed appoints Tokyo-based regional president for Asia Pacific
Wolfspeed Inc of Durham, NC, USA — which makes silicon carbide (SiC) materials and power semiconductor devices — has appointed Yasuhisa Harita as regional president for Asia Pacific, effective 1 June. He will be based in Tokyo and lead Wolfspeed’s commercial strategy across Japan, Korea and the ASEAN (Association of Southeast Asian Nations) region, with responsibility for driving revenue growth, enhancing strategic customer relationships, and executing the company’s regional commercial and operational objectives.
Harita has more than 30 years of experience expanding Japan-based businesses for global semiconductor and technology companies, including Infineon and Micron. Most recently, he served as regional VP at ams-OSRAM, where he accelerated revenue growth, strengthened customer partnerships and positioned the organization for sustained performance in competitive markets. He earned his bachelor’s degree in engineering from the University of Tokyo.
As regional president, he will assume full commercial responsibility, developing and implementing go-to-market strategies aligned with Wolfspeed’s global objectives and customer expectations.
Wolfspeed says that Harita’s appointment reflects its ongoing commitment to providing reliable, high-performance solutions for customers across automotive, industrial and energy sectors.
“His regional expertise, strong customer focus and proven track record of commercial execution will be instrumental as we continue to expand our presence and capabilities across the Asia Pacific region,” comments CEO Robert Feurle.
Wolfspeed says it continues to strengthen its global commercial leadership team’s capabilities to support long-term growth, effective execution, and value creation for customers and shareholders worldwide.
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